Feb
11
iLearning Global EDGE business training on Selling the Sizzle or the Steak “You can’t build a reputation on what you are going to do.” - Henry Ford
Real results! – not much else matters when it comes to building a reputation worth having.
Those who enjoy a positive reputation, have built them steadily, one commitment, one choice, one promise, one performance, one decision, one deed, one action and one achievement at a time.
Ford was right, “You can’t build a reputation on what you are going to do.”
Unfortunately, we live in a world seemingly obsessed with “next.”
Madison Avenue ad agencies spend billions of dollars to regularly promote what companies intend to do or deliver in the future.Interestingly, it is easy to become impressed and influenced by “next.”
Business people and sales people can build amazing expectations around what they are going to do.
Unfortunately these promises, of what they are going to do, rarely lead to actually doing anything.
Many have actually made careers going from one opportunity to the next, always selling out to the highest bidder and always selling those high bidders that they are the person whose is going to do something amazing.
As an entrepreneur or business owner you know the importance of some sizzle in your selling and some positive spin in your speaking to prospects.
In a challenging economy, real reputation, driven by real results is more important than ever.So while sizzle is important – to a starving soul – it is all about the steak and the substance.
Knowing that your prospects, suspects and customers are hungry and in need of real help, you would be wise to shift some of your focus away from all the sizzle and focus more on the real, practical, tactical things you can do and deliver for them now.
Reputation is more important than ever and a real reputation, built on real results will make the difference for you and your business.How would you rate your reputation? What are doing to improve it? (Note: it does NOT say, “What are you Going to do?”)
Drive real results and you will be able to deliver a sizzling steak, which will satisfy and sustain, nourish and enable all those you serve.
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