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They are also using the difference in the hooks as a differentiator in the strength of the truck from their Chicago Web Design competitors. They want to highlight that the truck is tough and can handle even the toughest tasks that you have. The second commercial is the Diet Pepsi Max “Nod” is a commercial that plays off the Night at the Roxbury theme. If I buy a Diet Pepsi Max then I will be able to prevent nodding off because it has caffeine to keep me awake. Although the Shoeboxed Review commercial give a real demonstration as to the strength of the pickup, most people including myself will never need to the truck to be put in a centrifuge. Yes it clearly makes the point of the strength of the vehicle but not in a practical manor. The Diet Pepsi conveys a very simple message that the drink will help keep you awake. This is a practical benefit that most people can relate to and understand the benefit. I believe that the Pepsi commercial more effectively presented the benefit. The first commercial I am choosing to analyze is the Tide “talking stain” commercial. Conventional commercials for stain removers shows a mom washing a shirt to see the shirt come out good as new without the stain. This commercial Small Business WordPress Themes grabs you attention right away as you wonder what is talking in the background. Then you realize this little stain is making all the noise and being disruptive to the interviewer. The second commercial is the E*TRADE “Trading Baby” who uses a computer to make a stock trade.